Sr. Product Marketing Director - Home Goods / Consumer Appliances / Lifestyle Products
Position Overview
The Sr. Product Marketing Director will lead the development and execution of innovative marketing strategies to drive product adoption and growth across multiple channels. This role requires a deep understanding of consumer packaged goods (CPG) and a passion for creating compelling narratives that resonate with both B2B and B2C audiences. There is a higher emphasis on B2C / D2C experience.
This is a Full Time hire requiring candidates to be able to work at least 3 days onsite per week within 2 weeks of signing an offer letter - relocation assistance is not available. Candidates must have B2C/D2C product marketing experience to be considered. This is an urgent need.
Key Responsibilities
- Product & Market Strategy: Define global portfolio strategy, ensuring the right product mix, features, design, pricing, and positioning to drive growth. Analyze data including competitive and market trends to inform decisions.
- Go-to-Market Execution: Develop and execute marketing plans across packaging, digital, retail, and social. Ensure consistency in messaging and branding.
- Storytelling & Creative Development: Partner with Creative and Product to develop compelling stories that highlight key product benefits and differentiation. Help guide the development of high-impact creative assets.
- Consumer & Competitive Insights: Use research and trends to shape product positioning and communication strategies. Identify and validate key strategic inputs related to product positioning, messaging, and pricing.
- Retail & Sales Support: Build compelling sell-in stories for retailers with clear value propositions and category insights. Translate data into insights and recommend a comprehensive product assortment and roadmap to drive growth.
- Post-Launch Optimization: Measure impact, extract insights, and refine marketing and sales strategies to improve future execution.
- Team Management & Communication: Present strategies, insights, and plans to executives and key stakeholders. Lead and develop a high-performing team, fostering collaboration and innovation.
Qualifications
- 10+ years of marketing experience, preferably in CPG or consumer products, with direct responsibility for strategy, messaging, and go-to-market execution.
- Bachelors degree in Marketing or related field (MBA preferred).
- Expertise in leveraging consumer insights for effective marketing programs.
- Experience in creative and media development and execution.
- Proven track record in new product development and commercialization.
- Global marketing experience strongly preferred.
- Role based in Needham, MA with a minimum of 3 days in-office per week.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
20% Bonus, paid out in March (last year was paid at 125% and this year will be 150%). 70% of the bonus is tied to company/business performance, 30% personal.
11 Holidays Annually - 9 (NY Day, Presidents' Day, Memorial Day, July 4, Product Launch Appreciation Day, Labor Day, Thanksgiving + Day After, Christmas and 2 Floating (1 cultural & religious observance, 1 volunteer day)
PTO is generous and starts with 16 days plus 5 sick days (20 days at year 5-9, 25 at 10 year) and Summer Fridays
Benefits: effective day 1 of employment (Vision begins 1st day following month) and key standouts are:
Health/Dental/Vision, $300 fitness reimbursement, FSA/HSA, Care.com membership + 5 backup daycare days per year, Tuition Reimbursement, Parental Leave (14 weeks @ 100% pay for birthing parent // 4 weeks @ 100% pay for non-birthing parent), 401 with match, ESPP program, Associate Discounts, referrals and charitable donations programs.
3-4 Days onsite Hybrid in Needham.
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
sammy.realon@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : SR9-1845500 -- in the email subject line for your application to be considered.***
Sammy Realon - Senior Recruiter, National Delivery
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 03/19/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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