Locations: Boston | Chicago
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
We are seeking a strong candidate to join BCG's Consumer Practice Area (PA) Marketing team to support important areas of our marketing program. The Consumer Marketing Intern will support the Consumer practice in the development and execution of our marketing strategy to help us build and strengthen client relationships and position us as thought leaders in the market.
YOU'RE GOOD AT
Social media marketing
- Support the day-to-day execution and management of social media channels, including our LinkedIn showcase page and LinkedIn profiles of our thought leaders
- Manage social media content calendars from content creation through scheduling posts
- Analyze and report on social media performance to optimize and further enhance our social media presence
Content creation
- Strong communication skills with the ability to distil complex topics into an understandable format, both in written form for internal communications and social media and PowerPoint presentations
- Draft content and build digital internal newsletters to update the practice area on BCG, industry, and competitor activities
Crunching marketing performance data
- Maintain data quality within marketing platforms including global CRM database
- Prepare clear, compelling dashboards with key performance metrics to show the impact of our marketing tactics such as events, media coverage, publication readership, digital marketing, etc.
- Collaborate with global analytics team to understand the set of available marketing KPI metrics and ensure the most meaningful measures are being leveraged for our PA
Familiar with or eager to leverage digital marketing tools
- LinkedIn campaign management tool, Sprinklr, SHIELD, Haiilo, Figma
- Experience with creative software, like Figma and Photoshop, is a plus
- Create and send newsletters within Sales Force Marketing Cloud
Working in a dynamic environment
- Strong motivation, flexibility and reliability to your work and team
- Familiar with matrix organizations
- Support scheduling, and preparation for meetings with key stakeholders
- Network with other working students, Co-Ops and marketers
- Organized work style to address your assigned responsibilities and re-prioritize shifting demands while maintaining transparency with line manager
- Balance workload with short- and long-term priorities
What You'll Bring
- Ongoing Bachelor's or Master's studies with high academic achievements preferably in business informatics or business studies with marketing focus
- Strong attention to detail
- Creative, yet structured problem solver and autonomous self-starter
- Able to work in a fast-paced environment and to manage multiple tasks in parallel
- Strong organization and project management skills
- Strong analytical skills
- Excellent written and verbal communication skills in English
- Strong interpersonal credibility, reliability, and service mentality
- Service mind, eager to take on responsibility, and enjoy working on a team
Who You'll Work With
BCG's Consumer practice area marketing team and the management team consists of business managers and directors, who manage all aspects of the operations of a practice area.
The global BCG marketing teams, consists of centers of excellence on various marketing topics, such as digital marketing, social media, publishing, production etc.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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