Job Summary
The Marketing Director will be immersed in the business and responsible for the development of brand marketing and promotional strategies in collaboration with the Marketing COE teams. This position will direct the team in creating actionable marketing plans based on business strategy and demonstrate how marketing contributes to business growth. The Marketing Director will oversee efforts to allocate resources and prioritize projects across the COEs in partnership with Marketing Operations, will have Brand Marketing budget accountability and responsibility across multiple Enterprise P&L's. The Marketing Director will build a high performing marketing team through the management of multiple Portfolio Managers.
Job Duties
Accountable for the creation and execution of integrated brand and consumer driven promotional plans via partnership with the Marketing COE's.
Ensure that the brand plans are aligned to deliver against the business strategies
Owns collaboration and provides thought leadership across business and Marketing COE teams to ensure brand safety, brand governance, brand growth, strategies, policies, and processes are effectively employed; works across teams to ensure delivery against agreed upon expectations
Champion consumer and customer first thinking
Develops a deep understanding of market dynamics, business, competition, brand landscape, customers, consumers and industry
Establishes and monitors marketing KPIs to track progress and ensure alignment with business objectives, leveraging subject matter expertise and guidance from Marketing COE's
Partners closely with BU and Marketing COE teams to ensure proper resource allocation
Manages direct team of Managers. Coaches, develops and identifies career pathing for team across the organization
Required Experience and Education
12+ years of marketing related experience including experience leading people
Strong strategic mindset with ability to translate organizational objectives into actionable marketing strategies
Strong communication and collaboration skills
Proficiency in aligning brand initiatives with broader business goals and priorities
Strong analytical skills and data proficiency
Business Unit experience (preferred)
MBA degree (optional)
The salary range for this role is $159,520 - $299,100
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About Land O'Lakes, Inc.
Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.
Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).
Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.
Neither Land O'Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.
