Director, Global Strategic Marketing Communications

Location: Virginia Beach, VA (Concert Drive)

Department: Life Sciences

Job Type: Full-Time

Shift: Monday-Friday (8:15AM- 5:00PM)

Clinical Status: Non-Clinical

LifeNet Health is searching for talented individuals who will embrace our mission of saving lives, restoring health, and giving hope.

LifeNet Health, headquartered in Virginia Beach, Virginia, is the largest nonprofit organ procurement organization (OPO) and tissue processor in the United States, as well as a leading innovator in tissue engineering and regenerative medicine. Our goal is to improve the quality of human life through the provision of organs, tissues and cells for transplantation; to provide innovation in the fields of bio-implants, regenerative medicine and research; and, to serve the community with educational and support services that enhance the donation process. LifeNet Health has over 1200 employees and has a growing global presence.

How you will contribute to LifeNet Healths success:

Develops and manages Global (US and OUS) Digital Strategies (integrated media campaigns) across Marketing Communications (Marketing, Advertising and Public Relations) for LifeNet Healths key franchises (OPO, Clinical/Biologics and LifeSciences). This includes Branding, Content, Digital Channels, Campaigns, Communications, Events, and related Insights & Analytics. Develops and implements comprehensive branding, marketing and PR strategies and tactics to support corporate and departmental business objectives. Serves as the steward of the company brand and maximizes brand awareness, preference and advocacy by synchronizing marketing and communications including messages and design -- to clearly and consistently convey key attributes of the LifeNet Health brand, and that of its divisions, to target audiences.

What youll do:

• Digital and Content: Digital: Develops the capabilities and manages the distribution and investment spend of content through digital channels. This includes design and management of websites and associated Search Engine Optimization tactics, strategies for customer engagement in social channels such as Facebook, Instagram, LinkedIn, etc., development of email outreach campaigns, and management of paid banners. Leads internal and external agencies to deliver on objectives. Partners with other functions (e.g., IS) to develop the technology stack that enable the digital channels. Produces experience metrics, traffic, high engagement, advocacy, and purchase and usage behavior. Content: Develops content strategies that align with business growth goals, customer needs and brand vision. Produces content and annual content calendar. Distributes content with regular cadence. Leads a team of videographers, writers, designers, and strategists to produce creative content that generates high customer engagement across multiple media channels. Attracts site traffic and social followers, drives new sales leads, empowers sales with relevant content to send prospects, and fuels PR and influencer relations
• Branding: Develops the Brand Strategy and its operating principles. Identifies the branding insights that resonate with its customers. Creates the branding architecture and experience. Defines the Vision, Positioning, Promise and supporting emotional and functional pillars of the brand. Defines the messages, tone and style elements of the brand. Identifies its champions. Manages the Brand in support of its objectives. Leads internal and external agencies in support of branding activities. Creates awareness, preference and advocacy and ultimately elevating the Brand to Iconic status.
• Advertising Campaigns, Events, Partnership and Sponsorships: Develops the strategy for Brand and Product Advertising campaigns, especially during the launch of new initiatives, in partnership and support of business objectives. Leads the creative process from brief to execution management. Manages the media buying. Leads internal and external agencies to deliver on objectives. Creates brand awareness, produces tactical campaign metrics and analyzes return on investment (ROI). Also, Creates synergies between digital and live events to amplify the Brand and meet its objectives. This includes conferences and other external facing events. Collaborates with external partners to elevate the Brand and product stories. Manages relationships.
• Strategic Leadership: Translates the corporate strategic and tactical business plans into strategic and operational plans. Develops and leads projects that support Corporate goals and objectives by identifying and clarifying issues and priorities; communicates and coordinates requirements; evaluates milestones and accomplishments; evaluates optional courses of action and direction.
• Customer Insights & Analytics: Develops deep knowledge of customers and key stakeholders to highlight new Brand and customer insights. Measures and tracks brand and customer related analytics across digital channels. Institutes a culture around the customer being at the center and serving its needs and wants.
• Manage People and Teams: Supervise, guide, direct, and develop a team of professionals and lead the Global Strategic Marketing Communications function in impacting the long-term success of the company. Work with the VP & GM, LifeSciences to plan the growth and development of a high performing quality team in line with the organizational strategy. Using the established people processes (performance, development, succession, and career) to ensure that the teams level of performance and capabilities meet current and future standards.
• Talent, Agencies, Processes, & Training: Identifies, recruits and manages organizational needs for internal talent, freelancing talent and Digital, Marketing, etc. agencies. Qualifies agencies and ensures appropriate agencies guidelines such as creative quality and ROI. Manages processes related to the development and creation of (Marketing and Sales) content including review and approval of content. Creates organizational governance forums and councils to manage projects and processes. Provides appropriate training and education related to Strategic Digital Marketing Communications

What youll bring (Minimum Requirements):

Required

• Bachelors degree in marketing, communications, business or related Field
• 10 years experience directly managing and leading others
• 7 years experience in corporate or agency setting, including production (digital and print), traffic management, and graphic design
• 5 years experience developing and executing comprehensive marketing and public relations plans, including measurement and analysis of the effectiveness of those plans.

Preferred

• Masters Degree in marketing, business, business administration or related field
• 15 years experience directly managing and leading others
• 10 years experience in corporate or agency setting, including experience with content production (digital and print), traffic management and graphic design.
• 7 years experience developing and executing comprehensive marketing and public relations plans, including measurement and analysis of the effectiveness of those plans.

These would be nice too (Knowledge Skills and Abilities):

• Marketing and Communication Knowledge: Including Brand strategy, Marketing Planning and execution, Content development and production, Digital Media and technology, Insights & Analytics, Business acumen, Launch excellence, Design Experience and Marketing Communications
• Teamwork and Customer-Service Mindset: Ability to make and implement design recommendations based on expertise.
• Research/Problem Solving: Lead thorough analysis of situations with appropriate attention to detail and the big picture including consideration of impact at multiple levels of the system.
• Relationship Management: Builds and sustains partnerships across organizational boundaries and functions as well as outside the organization to achieve common goals and outcomes.
• People Development: Actively engage in talent management practices (selection, promotion, development and engagement) to cultivate a workforce that is well aligned with current and emerging talent needs
• Communication Skills: Written, verbal and presentation; ability to engage, inspire and influence people. Communicate concisely and clearly, including the ability to articulate the rationale behind design decisions. Ability to understand, interpret and represent complicated information in a way that can be understood and engaged with by target audiences.
• Strategic Thinking: Strategic planning and interfacing especially for complex or critical products. Impact of regulatory changes on internal processes and products Clear, comprehensive understanding of the link between department/function and business strategy.
• Effective Self-Organization Skills: Ability to prioritize (and reprioritize) to meet expectations of multiple clients.

Why work at LifeNet Health?

We have a fierce drive for our mission of Saving Lives, Restoring Health, and Giving Hope. You will not find another company with a culture as strong as ours.

• 403(b) and Profit-Sharing Plan
• Affordable medical, dental, and vision coverage
• Corporate sponsored events for employees
• Work-life balance with generous paid time off to include vacation time, sick time, and paid holidays
  • 18 vacation days
  • 9 sick days
  • 7 paid holidays
• Tuition reimbursement
• Personal career, skill, and leadership development opportunities
• Wellness Program (gym reimbursement, monthly wellness webinars, mental health toolkit, financial resources, and much more)
• Employee Assistance Program (EAP) for employees and members of their household
• Dedicated and passionate co-worker

Salary: $115,356 - $153,808 annually

The pay rate for the successful candidate will depend on geographic location and the candidates qualifications and prior relevant experience. Actual compensation may be higher based on the successful candidate's knowledge and relevant experience.

This position is eligible for an annual bonus once eligibility criteria are met.

All benefits are subject to eligibility requirements and LifeNet Health reserves the right to modify or change these benefits programs at any time, with or without notice, unless otherwise required by law. Further, nothing in this posting is intended to alter the at will relationship of a successful candidate and this posting does not constitute a specific promise.

LifeNet Health is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

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