Position Overview
The Associate Director, Media will oversee the development and execution of strategic media campaigns, driving demand generation and optimizing customer engagement through various digital channels. This role requires a creative and analytical individual to enhance brand visibility and ensure effective communication of marketing initiatives to achieve business objectives.

Key Responsibilities

• Develop and implement comprehensive media strategies to drive demand generation and customer acquisition.
• Manage media buying and budget optimization across various channels, including paid search, social media, and programmatic platforms.
• Utilize analytics and measurement systems to assess campaign performance and ROI, ensuring continuous improvement.
• Lead cross-functional teams to execute successful email marketing and CRM initiatives.
• Conduct competitive analysis and market research to inform strategic decisions and identify opportunities for growth.
• Oversee foot traffic analytics and customer database segmentation to optimize targeting and lead nurturing efforts.
• Collaborate with external media agencies and partners to enhance brand visibility and engagement across digital platforms.
• Present detailed insights and recommendations to stakeholders, showcasing the impact of media initiatives on overall marketing performance.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field; Master's degree is a plus.
• 5+ years of experience in media planning, buying, and analytics, preferably in a digital marketing environment.
• Strong understanding of demand generation, CRM, email marketing, SEO, and various media channels.
• Proficiency in Google Analytics, A/B testing, and measurement systems to drive data-informed decisions.
• Excellent written and verbal communication skills, with proven ability to present complex information clearly.
• Experience in managing budgets and P&L, with a keen eye for optimizing media spend and maximizing ROI.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

avni.vachhani@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : AV10-1830049 -- in the email subject line for your application to be considered.***

Avni Vachhani - Recruiter

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.



This job was first posted by Creative Circle on 11/15/2024 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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